Although you probably reviewed most of the basics in your onboarding call, you may still have a few more questions about exactly what it is that we do.
First and foremost, OutboundEngine is a marketing automation company, which means we automate your email marketing and social media presence using original content that we create. Once a campaign goes live, our platform automatically emails your contacts and updates your Facebook, LinkedIn and Twitter accounts. After that, it’s your responsibility to log into the OutboundEngine app and find out which of your contacts are most engaged (so you can follow up accordingly).
Of course, there’s a lot more to OutboundEngine. But for the sake of keeping things simple, here are a few common misconceptions: