Using A Digital Marketing Solution to Save Precious Time

Challenge

Shawn and Kari Harger are a husband and wife broker team out of beautiful Fort Collins, Colorado. They are both always on the go, but before they joined OutboundEngine, Kari was spending lots of time on the marketing side of the business. “Marketing isn’t her area of expertise and it isn’t our main business focus, so it was really a waste of her time,” says Shawn. They had a goal of providing consistent, high-quality content to their sphere of influence, but weren’t able to keep up with that schedule, so they were looking for something to take marketing off their plates.

Solution

Shawn and Kari signed on with OutboundEngine three years ago and from day one, they loved how easy it was to use. “I’m a non-techie,” says Shawn, “and I needed a solution that was ‘set it and forget it’. I wanted a simple plug and play option that could produce and send consistent email and social media content.” They also enjoyed the ease of implementation and OutboundEngine’s responsive, helpful customer service.

Results

“OutboundEngine helps us look professional and gives us more time to work on our business,” Shawn says. They’ve seen their overall engagement, including open and click rates, increase substantially and have also enjoyed the ease of asking for new reviews from their clients. “My favorite part of being a realtor is that I get to meet and help so many people.” Because marketing is no longer Kari’s responsibility, she has more time to enjoy the parts of the job that involve actually engaging with clients in person. “If you’re looking for a sleek product to provide email newsletters and post on social media, OutboundEngine is the way to go.”