Client-Focused Marketing

Challenge

Cindy has been in real estate for 10 years and she’s built her business by focusing on her clients. She was holding open houses to meet prospects, but she needed a way to stay in touch with them. She knew that having a presence on social media was important and that sending regular emails was a nonintrusive way to stay top-of-mind with her contacts. But building a newsletter was difficult to navigate technically, and she didn’t have the time to create high-quality content. She wanted to focus on what she does best, selling real estate and interacting with people.

Solution

Cindy signed up with OutboundEngine and immediately began connecting with new prospects on social media. She uploaded their contact info into the OutboundEngine app and started providing them with value from day one. She even used the topics as conversation starters when making calls.

Results

Within the first month Cindy saw her Facebook engagement increase 700 percent. And her social media activity helped her reconnect with past clients. Cindy says, “I had a client write a positive review on my Facebook page, and then they reached out to have me list their home. People consistently respond back to me and say, ‘That was a great article. Where’d you get that from?’” She’s had prospects contact her to say they’ll need her services in six months, and she’s gotten referrals from previous client whose homes she’s now listing.