Why Agents Shouldn’t Do Their Own Insurance Newsletters

Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going it alone, even if assisted by a parent company.

On the plus side of things, insurance newsletters are definitely a good thing for agents to use. While it might be easy to sign up new policyholders and ride the benefits of that new policy for the next few years, keeping that policyholder happy and interested in referring new clients to you is not. That’s why having a solid newsletter in place is critical to helping automate this relationship and keep you top-of-mind year round.

But getting there is tough and unfortunately, it can be a lot of work. For starters, the time it takes to put together a list of clients, build an email template, and send out the email every two weeks is almost a full-time job! Not to mention that just because you’re sending an email newsletter right now, doens’t mean that it’s actually doing what you’re hoping it does. Is your content engaging, inspiring, and interesting? If not, then to the trash your newsletter goes. Are you sending them generic emails put together by your parent company and passing them off as newsletters? Nope, not going to cut it. It’s that sort of content that makes you less interesting, more annoying, and works to keep you away from the people you care about most.

More frustrating still is that even if you have the time to do this, the work isn’t all that interesting. It’s so much easier running the office and generating quotes than it is to try and figure out how to do marketing. Not to mention the amount of work it takes to truly figure out how to write email newsletters that work to engage your policyholders. Sure, you can Google questions and talk to friends, but being on the hook for a gorgeous email campaign is very strenuous.

Even with time to spare and an interest in doing it right, there is still a ton of domain knowledge that you’re not at all expert in understanding. On the surface, this all sounds simple: write an email, send it out, reap the benefits. But you’re forgitting things like what content to use, pairing subject lines with content for better open rates, best times of day to send emails, and avoinding SPAM filters. All in all, it’s quite exhausting just to think about it all.

Sure, you can go to Google and try to find the answers. You can use an email marketing service to help send out the emails, and you could even spend time writing your own content. However, this all takes time and a willingness to learn.

That’s why we’re here. Let us do the heavy lifting for you and run your email and social media campaigns for you. We’ll help keep you top of mind and make your insurance newsletters less DIY and more done-for-you.