Top 7 Best Real Estate Marketing Blog Posts for 2014

2013 was a very busy year for our blog, so narrowing down the best real estate marketing blog posts was no small task. At OutboundEngine, we work to help real estate agents and other small business market themselves through email, social media, and high quality content. Given our space, we write a lot of blog posts to help you learn how to do just that.

Looking back on the blog stats from 2013, we saw a huge spike in traffic to our real estate blog posts taking about social media tips and tricks, email marketing newsletters, and how to increase real estate referral business.

That’s why I’ve pulled together the best of the best posts for your reading pleasure. Here are the top real estate marketing blog posts from 2013:

#7) How to Use Facebook for Small Business [Getting Started Guide]

Using Facebook for small business marketing can be challenging, especially if you’ve never used Facebook for your business before now. While business of all sizes have helped pioneer the way in which Facebook users interact with businesses online, there are still plenty of small business owners who have yet to get started. That’s why I put together this guide.

#6) 5 Elements of Good Real Estate Email Newsletters

Real estate email newsletters have evolved a lot over the years and vary from agent to agent. Some people still aren’t doing one while others have a streamlined process, automating their communications to their clients. Whatever the case may be, there’s always room for improvement.

#5) How Real Estate Agents Get Referrals Through Facebook

Ever wonder how other real estate agents get referrals through Facebook? It might seem unlikely, or that they’re paying to do it, or that they just got lucky. But one thing is for sure, people are on Facebook…a lot. And those people on Facebook talk, “Like”, and engage with each other, and the occasional business too. When businesses build a presence on Facebook and do it right, they’ll be able to ride the News Feed wave and stay top-of-mind with the people they care about most: their clients.

#4) Social Media Guide for Real Estate Agents

Real Estate Agents know that they should be on social media channels more so that a lot of other industries. They know that social media is where people go to connect with friends, family, and industry professionals. They also know that this resource pool of interconnected people is an incredibly lucrative network to join, but a lot of real estate agents just don’t know where to start. There are plenty of blog posts out there talking about running contests, how to do a virtual video walk-thru of a house, or how to schedule status updates weeks in advance. But the more I look into these niches, the more I realize that there’s a lack of getting started materials out there. And that’s what I set out to create. This isn’t the first ever social media guide for real estate agents, but it’s definitely one that walks you through everything from start to finish.

#3) The Value of Social Media and Email Marketing for Real Estate Agents

There is a lot of value behind social media and email marketing for real estate agents. Internet marketing, through social media or email, has pervaded every aspect of our daily lives. We go to search engines for everything we need, from making travel reservations to purchasing shoes and from finding the closest Thai restaurant, and even to seek relationship advice.

#2) How to Set-Up a Small Business Facebook Page

Are you a small business owner? If so, you know there are many things to have in place to have a digital presence. Of course you need to have a website and if you’re in a specific retail/destination industry, being on Yelp and Google Places is key too. But what about being social? If someone wants to reach out to your business or keep in touch, how are they going to do it? The answer is to build a Small Business Facebook Page.

#1) 7 Marketing Ideas for Real Estate Agents in 2014

Marketing ideas for real estate agents can take many shapes and price forms. You maybe use some form of direct mail to both your current clients and to new prospects. Perhaps you invest money in lead lists from 3rd party companies, selling you new names of people who have moved to the area. Or maybe you’re still paying to be listed in the Yellow Pages, or as most people know them, that book in the bag I have to throw out once a year. Whatever your current methods include, they all can be expensive, next to impossible to track, and for some, time consuming. That’s why I’ve put together a quick list of ideas to help you out with marketing as we close out 2013 and head into 2014.

2013 might be done but it’s certainly not soon forgotten. It’s time to take everything we’ve learned from last year and apply it to our businesses this year.

Also, be sure to subscribe to this blog in the side bar to the right for all of the upcoming blog posts, white papers, guides, webinars, and more to come this year.

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