Top 10 Small Business Marketing Blog Posts for 2014

As we look at 2013 in the rearview mirror, it’s smart to remember and learn from the top small business marketing blog posts from this past year. Looking back at the post we’ve published about email marketing, social media marketing, and content marketing, we thought it would be fun to recap some of the top posts from the year.

Looking at the web traffic to each post, how long people stayed on each page, and how many social shares each post received, I’ve gathered the best of the best. So without further ado, here are the top 10 small business marketing posts from 2013!

#10) 5 Email Marketing Mistakes to Avoid in 2014

While there are tons of email marketing mistakes to avoid, there are a still a handful that people really need some guidance when it comes to proper execution. Customer acquisition through email has quadrupled over the past four years, which truly showcases just how effective email marketing is for small businesses. However, these benefits will only be seen if easily avoidable mistakes are understood and corrected.

#9) SMB Content Marketing is Tough, But Helps Keep You Top-of-Mind with Customers

So you’re a small business owner and pay a monthly fee to a DIY email newsletter service. That’s great! You’re smart and realize that staying top-of-mind with your clients and prospects is the key to repeat business. Now it’s time to send out that email newsletter. With a DIY tool, the templates are awesome, and you can customize everything to fit you and your brand. But there’s one piece missing…what on earth are you going to write about?

#8) Getting Started with Social Media: Guide for Small Business Owners

Having a social media guide for small business owners is something that I’ve been hearing a lot about lately. Even though its 2013 and social has been around for years, for a lot of businesses, especially smaller ones, it’s tough to break the seal and get started. That’s I put together this helpful guide for you to use when getting started on turning your small business into a socially thriving presence.

#7) 5 Tips to Help Make Your Small Business Productivity Soar!

Small business productivity is significantly dependent on how best you can approach prioritization and time management. That, and staying focused is tough sometimes. It takes time, research, motivation, and a plan. And if you’re like the rest of us, sometimes, getting that little bit of motivation to sit down and be productive can be challenging.

#6) Email Marketing Pitfalls and Power Words

A lot of you might be aware of the email marketing pitfalls that are around every corner. One of the words that you’d like people would like to see is “FREE” in all caps, but more often than not, that’ll put you into the spam folder. When doing a bit of research on what other words land you in the spam folder, I found this great list of email power words and language pitfalls that was definitely worth sharing.

#5) 12 Reasons an Email Marketing Strategy Benefits Small Businesses

What’s your email marketing strategy for keeping in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn’t include “at least once a month I…” you’re ignoring your most valuable asset, your customer. You could improve by calling each one individually twice a month, or you could simply use the channel that consistently outperforms other marketing channels: email marketing. That’s right, it’s a simple as shooting a well-timed email every couple of weeks to keep the orders flowing and your customers happy, making email marketing one of the smartest investments you can make in your business.

#4) Customer Retention Marketing vs Customer Acquisition Marketing

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? I think we’ll all agree that customers are the most important part of any business. Without them, there would be no business.

#3) 5 Tips on How to Keep Up with Social Media

Ever wonder how to keep up with social media and the changes that seem to happen overnight? We’ve all done it. You wake up, check your Facebook and realize that everything has changed! The new landscape is confusing and you do not know where to start trying to navigate it. Then you think, “Wouldn’t it be great if I could keep up with the ever-changing social media environment and make all of these sites work for me?”

#2) The 8 Things You Need to Update on Your LinkedIn Profile Today

Are you a LinkedIn “newbie”? Do you rarely update your LinkedIn profile or maintain your LinkedIn connections? Do you know how to “Connect” on LinkedIn or even what a “connection” is? If you answered “Yes” to one or all of these questions, do not fret! Below are quite a few easy ways to boost your profile and shine like a star…

#1) How to Setup a Small Business Facebook Page

Are you a small business owner? If so, you know there are many things to have in place to have a digital presence. Of course you need to have a website and if you’re in a specific retail/destination industry, being on Yelp and Google Places is key too. But what about being social? If someone wants to reach out to your business or keep in touch, how are they going to do it? The answer is to build a Small Business Facebook Page.

It’s time to take what we learned from 2013 and put it to good use in 2014. Be sure to subscribe to this blog in the side bar to the right for all of the upcoming blog posts, white papers, guides, webinars, and more to come this year.