The Top 5 Marketing Ideas for Insurance Agents Blog Posts for 2014

Looking back on the 2013 year, we published some pretty interesting blog posts full of marketing ideas for insurance agents. As with most insurance agents, the idea of generating new business from existing customers is both financially lucrative and also beneficial for saving time. That’s why we put together posts to help insurance agents achieve those goals.

Some of the more popular blog posts we wrote last fall really got a lot of attention from other insurance agents. As we dive head first into 2014, it’s important to remember what marketing can do to help you keep your policyholders happy and increasing your referrals through email and social media.

Without further ado, here are the top 5 posts from 2013 for insurance agents:

#5) Why Agents Shouldn’t Do Their Own Insurance Newsletters

Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going it alone, even if assisted by a parent company.

#4) Email Marketing for Insurance Agents: 6 Ways to Grow Referrals

Email marketing for insurance agents is something that is often underused by agents and agencies for a variety of reasons. This is a shame too because insurance agents know that some of their easiest deals to close are the referrals from their existing policyholders. While you might be spending marketing dollars on buying new lead lists, sending out direct mail pieces, or even handing out branded products at local events, you’re already sitting on a treasure trove of referral gold: your existing policyholders.

#3) How Insurance Agents Using Social Media Drive Long-Term Customer Value

Insurance Agents using social media either get the benefits of being social with their policyholders or they simple think they don’t have time for it. However, one thing is for sure; insurance agents who get how to use social media for their businesses know its value when it comes to building relationships and ensuring long-term customer value.

#2) Getting Started with Social Media – Guide for Insurance Agents

Having a social media guide for small business owners is something that I’ve been hearing a lot about lately. Even though its 2013 and social has been around for years, for a lot of businesses, especially smaller ones, it’s tough to break the seal and get started. That’s I put together this helpful guide for you to use when getting started on turning your small business into a socially thriving presence.

#1) Marketing Ideas for Insurance Agents in 2014

Marketing ideas for insurance agents have meant many things over the years. Perhaps you’ve been told that door hangers are a good investment. Maybe you’ve invested a few dollars in getting some internet leads to call. Some of you might even sponsor local teams and try things like yellow pages and pizza box advertising. The one thing these all have in common? You can’t measure the success of these tactics and the message and medium are stale.

2013 might be done but it’s certainly not soon forgotten. It’s time to take everything we’ve learned from last year and apply it to our businesses this year.

Also, be sure to subscribe to this blog in the side bar to the right for all of the upcoming blog posts, white papers, guides, webinars, and more to come this year.