A Summer Content Calendar for Insurance Agents (Top 10 Topics)

Summer is almost here! It’s time to pull out your content calendar and get it ready for the upcoming season. Newsletter topics that are seasonally appropriate (be mindful of holidays too) will keep you relevant and your readers engaged.

Getting into the nitty-gritty of insurance is always an option—after all, most of us could use a little help understanding the ins and outs of our policies. But covering related topics that are easily digestible and a little more interesting is your best strategy for grabbing customers’ attention. Why is that?

People who own a motor vehicle don’t just worry about insurance and getting from point A to point B; they also want to know about maintenance, how to save money and tips for planning a successful road trip. And it’s the same idea for homeowners or renters. They’re curious about maintenance, home decor and so much more.

To get your creativity flowing, here are our top 10 topics to include in your summer content calendar for Insurance Agents:

1. Road Trip Tips

Summer is prime time for road tripping. While GPS and smartphones make navigating easier than ever, there’s still a lot involved in planning a successful cross-country trek. Give your customers helpful insight with road trip preparedness tips, like what to do if the car breaks down, how to change a tire or check fluids and the best car games and snacks.

2. Top 5 Road Trip Pit Stops

This topic is meant to be fun and personal. Share your list of top places to see, the best rest stops, diners, ice cream stands –whatever your road trip top five may be. Share your memories with your customers and encourage them to share their favorites with you!

3. Travel and Rental Car Insurance

While not directly in the realm of property or casualty insurance, travel and car insurance come up often when vacation planning. As an insurance expert, this is a perfect opportunity to share helpful information that will benefit your policyholders. The next time they have to make that quick decision and feel confident doing so, they’ll have you to thank.

4. Secrets to Getting Better Gas Mileage in Hot Temperatures

Regardless of the current gas price, it never hurts to save a few pennies where you can, and tidbits like these help influence decisions in our daily lives. Include tips like packing a lighter, filling up the tank in the morning when temperatures are cooler, and not using the air conditioner at lower speeds.

5. Sharing the Road With Cyclists

Cyclists are out on the road year round, so summer is as good a time as any for a refresher course on sharing the road. While there’s a good chance cyclists know their hand signals, it’s even better if everyone is on the same page. If there are local laws or cycling-related information to be aware of, share that too. It’s knowledge everyone can benefit from.

6. Backyard Maintenance and Safety

Barefoot backyard days can make for some of the best memories. Help your policyholders keep their days carefree with tips on how to take care of their pool, when to repair or replace decking, which plants are poisonous to pets and children, and how to make the backyard safer for kiddos, pets and adults.

7. Safer Grilling

Did you know each year about 8,800 house fires are caused by grilling? Sometimes the simplest safety measures are the most overlooked. Help your customers stay safe with reminders on appropriate gear to use, what to do in the event of a gas leak, and how to be prepared to put out grease fires.

8. Fire Pits and Campfires

Backyard fire pits have become super popular, and campfires are a long-standing summer tradition. But all too often safety measures that go along with them can be an afterthought. Offer a few timely safety tips to prevent unwanted fires.

9. Staying Cool Without Breaking the Bank

Whether someone is a renter or a homeowner, summertime electricity bills skyrocket due to air conditioning use. But there are things everyone can do to stay cool indoors without breaking the bank. This can include reversing ceiling fan rotation, keeping blinds drawn, using a programmable thermostat and switching to lighter summer bed linens.

10. Home Gadgets

Pick your top five gadgets that would benefit your policyholders in some way. It could be a programmable thermostat, a doorbell camera or a lawn irrigation tool. Share your top items and why they can make life at home easier or better.

Wrap-up

When you provide interesting content, you also increase the likelihood that your emails will be forwarded to others. By putting a little thought into your email newsletter content, you can develop an active readership and continued customer engagement that can lead to future deals and referral business.