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Home service professionals need to stop paying for leads, plain and simple. When you pay for leads, you’re investing in low quality prospects who only want to kick the tires, you’re getting a terrible return-on-investment (ROI) as a result, and you’re not growing your...
Good marketing for a loan officer takes a lot of time to perfect, and measuring email marketing metrics can mean the difference between having a great year or a not-so-great year. You have to have a continuous vested interest in it to see a return on your marketing...
The list of the worst marketing investments real estate agents can make might surprise you. Earlier, I wrote about the number one reason agents make bad marketing investments, which was that they don’t market to the right audiences. Now, let’s talk about what some of...
We just got back from the Best Places to Work in Austin 2014 award ceremony and we were honored to place 10th (out of 20). This is the second year we’ve received this award and the first time in the medium business category (51 – 250 employees). While it’s fun to...
Real estate agents have many decisions to make when it comes to marketing their businesses, but sadly, a lot of the same bad marketing investments are made over and over again. Most of the time, agents blindly invest in marketing activities that everyone else is doing...
The real estate business can be rewarding, but it can be tough. It’s all about getting the listing and then finding the right buyer so your clients walk away happy with a little more money in their pockets. The challenge you probably face is landing the listing in the...
You work in insurance; you know how to communicate. Eye contact, a physical presence and comforting smile all engage the senses and play a large role in building the foundation of that relationship. But face-to-face interactions with every policyholder on a regular...
You know how it goes: when interest rates go up, refinance business tends to go down. As interest rates sank to an all-time low after the 2008 housing crisis, more and more of your business came from people trying to save money and cut interest payments with a...
There are several factors and metrics that go into building up your inbox credibility, and they are continually changing. In short, if you cannot successfully land your email marketing content in someone’s inbox, then there is no point in sending it. What Is Inbox...
Using email marketing for your business is only as successful as your deliverability rate. If you cannot send emails and land them in someone’s inbox, then there’s really no point in sending them at all. However, to get the most out of email marketing, you need to...
Nobody likes getting junk mail, aka, spam emails. They’re unsolicited, unwanted, trash and often a scam. That’s why email providers work hard to keep those annoying emails out of your inbox and most likely undelivered. But as any good email marketer knows, being...
As far as email marketing metrics go, email unsubscribes are more important than you might think. With all the efforts email marketers put forth to overcome barriers to landing an email in someone’s inbox and, more importantly, getting them to open that email, the...
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