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We get it. When looking at marketing ideas for lawyers online, email newsletters aren’t the sexiest sounding avenue to choose. Most attornies we’ve talked to are heavily invested in SEO, paying for leads of varying quality through Avvo or FindLaw, and spending too...
There’s no question that word-of-mouth referrals are effective — 92 percent of customers believe recommendations from friends and family over all forms of advertising. Yet so many businesses continue to focus their social media efforts on collecting new fans and...
It’s no secret that as a business you need to stay top-of-mind with your clients so that they can give you that sweet repeat business and even sweeter referral business -- truly the gift that keeps on giving. Being excellent at what you do helps you attract new...
Everyone loves referral business! Unfortunately, not everyone takes an active interest in generating referral leads. Consider the following statistic:Â 91 percent of consumers are willing to give referrals, yet only 11 percent of people ask for them. It doesn't take a...
Many elements come into play for consumers when choosing to make a transaction. From picking a real estate agent to finding an honest HVAC repairman, we want to feel validated in our decisions. Sure, ads and commercials help give us a starting point for the process,...
In 2014, the most successful marketing tool for small businesses (by far) was friend referrals (52.2 percent), according to eMarketer. This makes sense given that 85 percent of small businesses say word-of-mouth referrals are the number one way that new prospects find...
How well do you stand out from the crowd of loan officers? What are you doing to nurture your professional relationships? Your relationships are an extremely valuable asset, and as you build them you strengthen your brand -- one of the most important factors in...
No matter what industry you’re in, your business is growing due largely to referral business from your past clients. Consider these two stats: 85 percent of small businesses say that word-of-mouth referrals are the number one way that new prospects find out about...
As the landscape of social networking sites continues to evolve, keeping up with the latest trends can feel like navigating a jungle. But, that doesn’t mean social is for the birds. Your social posts and how you use your social pages says a lot about your business,...
Content marketing is an important piece of any business’ marketing strategy. The best way to win over and retain customers is not to inundate them with sales pitches and discount offers; as a population we’re presented with so many of those we’ve learned to tune them...
Email subject lines: are they an art? A science? An exercise in pop psychology?The answer is yes! To craft a subject line that performs, you have to put yourself in the mind of your recipient (psychology), write something creative yet concise (art) and test it...
Insurance agents can learn a lot from Uber’s business success and marketing strategies, both the good and the bad. While Uber’s business model is nothing like that of an insurance agent, many aspects of its marketing triumphs and troubles are universally applicable to...
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