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Being recognized on the Aggie 100 list is an honor in itself. Finding out that we were the highest ranked Austin-area company on the list, for the second year in a row, is even better. The Aggie 100 recognizes the fastest-growing companies led by Texas A&M...
These days, our cell phones are always within reach. This means communicating with clients and prospects is easier than ever for insurance agents. You can send an email, text message or comment on one of the multitudes of social media platforms - all from your phone....
Email marketing is the perfect means of forging long-lasting relationships and driving revenue long term. But the success of your campaigns directly depends on the quality of your email list. Luckily, building a targeted email list isn’t as hard as it used to be. Here...
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following a broker on Twitter or “liking” their Facebook page. Why would we want to opt-in to see more self-promotional spam...
You understand that it’s important to market your business, yet bridging the gap between your online and offline marketing remains easier said than done. The truth is, it’s not always simple to see the results of how your online and offline marketing are working...
Social media marketing is no longer a nice idea, it’s a must. The rise of online social networks, and the increase in their popularity around the world, has been phenomenal indeed, and the trend shows no signs of slowing down. People use them for all the normal...
When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...
Americans check their smartphones an astonishing 8 billion times per day. Between push notifications, texts and calendar reminders, cellphones make the short pilgrimage from pocket to palm about every five minutes. Real estate agents who want to literally get in front...
If you’re a business owner actively looking to expand your reach, you’ve probably heard about “email automation” and “marketing automation.” But how do they fit into your marketing plan and help you grow your business? Knowing what these buzzwords are could save you...
Every brand has a story; some just tell it better than others. Learning to tell yours well can be the difference between brand engagement and brand abandonment. And we don’t have to tell you which side of that coin you want to be on. Here are five storytelling...
Most small business owners understand that social media is a significant piece of a comprehensive marketing strategy, but many don't have the resources to dedicate a person or team to managing their social media accounts. That's where automation comes in! Putting your...
Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...
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