Loan Officer Social Media: Generate Greater Visibility

Loan officer social media initiatives are the perfect way to make your business conversational, approachable, and also help generate greater visibility. Because new loans can come from different types of sources (real estate agents, friends, financial planners, etc.), social media is the perfect way to continually reach new contacts. But how do successful loan officers ensure that their social media channels are being used to their greatest potential? Here are some great tips to make sure you are getting the most from social media.

Choose Where to Focus

It seems like every year, there is a hot new social media platform taking off. With the growing number of options available, it is wise to choose a few to focus on. If you spread yourself too thin across too many sites, your messages will lack punch and substance. By focusing on a few key social media sites, you are able to spend more time and the quality of your pages will benefit.

Master Social Media Tools

It is all too common for loan officers to only use a few features of their chosen social media sites. If you only learn to use the basic tools, it becomes habitual and you never go back and learn the rest of what the site can do. Take the time to learn all the tools of each service so you can take advantage of the site’s full potential. Again, the quality of your page will benefit, people will want to come back and your network will continue to grow.

Create Content For Your Diverse Audience

For mortgage professionals, potential clients come from a range of professional fields. Post about a variety of subjects that includes the interests of all your contacts. By sharing articles or opinions about a broad range of subjects, and commenting on how they all relate to the mortgage industry, you are providing valuable knowledge and connecting across several segments of potential clients at once. To help you get started on this, here’s our 4 step guide to help loan officers using social media.

Participate On Your Contacts’ Social Media Pages

This is the ‘social’ part of social media. No one likes a one-way conversation so, just posting articles or updates without interacting with your contacts will cause people to lose interest. By taking time to comment on or ‘like’ your contact’s pages, you not only build a relationship with the page owner, you increase your visibility to your contact’s contacts who you don’t even know yet. Similarly, when people post questions or comments on your sites, make sure you are responsive!

For a loan officer, social media is a powerful way to generate visibility–but most mortgage professionals do the bare minimum. By using your social media channels to their full potential, not only do you stay on the mind of potential clients, you generate visibility across different groups and grow your overall network. And to help you automate this process, we’ve put together an automated program to keep your social channels alive with engaging content.

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