Building Value and Relationships: Insurance Marketing Musts

It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent Coleman, owner of CNC Insurance knows this all too well. When he realized his agency was struggling to maintain regular correspondence with policyholders and losing clients as a result, he began looking for a better way to handle his marketing efforts. That’s when OutboundEngine stepped in.

“I’m in the insurance business, so I don’t know social media or newsletters or how to do any of those things. And to have a company that can do all that is just tremendous.” — Brent Coleman, CNC Insurance

What was Brent doing before we took marketing off his plate? He says he was spending hours creating newsletters only to be dissatisfied with the final product. Sounds frustrating, doesn’t it? We agree. We also think that business owners like Brent should spend their hours doing what they do best — providing their customers with excellent service.

Can you relate? Hear more of what this seasoned insurance agent had to say about the future of online marketing for his business.

Wrap-up

We want you to take advantage of online marketing and all it has to offer. If you’re looking to do it yourself, you can find lots of great resources on our blog and even at the bottom of this post. But if you just don’t have the time to dedicate to doing it yourself, we’re always here to do it for you!