Writing a blog is a great way to stay in touch with your customers and harness the power of content marketing. For an insurance professional, sharing this content can also show your potential clients your inside/out knowledge of your industry and community. Coming up with ideas to write about is often the most frustrating and time-consuming piece of the writing process. For the times when you need a little inspiration, we’ve come up with a list of insurance blog topics and ideas to spruce up your agency site.
1. Start a Q&A Series
Insurance agents answer a lot of questions. It’s likely that many of those questions repeat, especially when your clients experience major life changes like marriage, retirement, buying or selling a house, and so on. Questions could include: what should a newly married couple insure? Do I need a will? The answer to each question will be your blog post.
2. Promote local events
Show your audience you stay on the pulse of your city. Write up a quick list of events happening in and around your area this weekend or this month. Include a mix of events that range from family friendly to nightlife focused. You could easily turn this into a recurring post topic, one that you write about once a month or more frequently depending on your time.
3. Consider the season
Take inspiration from what’s going on around you. Incorporating timely information like seasons, weather, basically, topics that are everyone’s minds already, increase the chances the information will be relevant to your audience. Here are a few suggested seasonal insurance blog topics:
Winter: winterizing your home, holiday greetings, reassessing insurance needs
Spring: home remodeling, “spring cleaning” themed posts
Summer: road trips, vacation tips, travel advice
Fall: “back to school” themed posts, book recommendations
4. Share an interesting tip
Unexpected topics with useful content make for super popular insurance blog topics. Do you have a favorite app that keeps you more organized? Or a list of what supplies everyone should keep in their car? You may be surprised at all the cool tips you receive from others once you start sharing yours.
5. Review a favorite restaurant or business
Personal referrals and recommendations can go a long way when people are deciding where to spend their hard-earned dollars. Pay it forward by helping out another local business by highlighting them on your agency site. It’s good karma for your business to support other local businesses, and it gets your name and brand in front of other potential clients.
6. Interview a client
Speaking of referrals, ask a client if you can interview them for your blog. You can do this by phone or email, depending on your time and the client’s time. This is a great way to generate interesting content that can also be used as a testimonial for your business.
7. Grab bag
Did you take an unforgettable vacation? Have a favorite recipe you can share? Share it! Showing your personality and the human side of your business reminds your audience that there’s a person behind the name or company on your business card.
Time to write
Writing site content can be a great complement to your marketing strategy, but publishing a few blog posts here and there to your agency site isn’t a complete plan.
Your marketing strategy should prioritize sharing great content via email marketing and social media marketing to position yourself as an expert in your field and stay top of mind with your customers. OutboundEngine helps you do just that by utilizing the power of marketing automation to communicate with your customers on a consistent basis while also identifying engaged contacts. Schedule a free demo and see how OutboundEngine can help you uncover opportunities in your network.
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