Using Facebook for small business marketing can be challenging, especially if you’ve never used Facebook for your business before now. While business of all sizes have helped pioneer the way in which Facebook users interact with businesses online, there are still plenty of small business owners who have yet to get started. That’s why I put together this guide.
While Facebook has been around for nearly a decade, Facebook Business Pages weren’t initially part of the mix. What a lot of businesses did at first was simply replicate their existing website on Facebook. It was boring, stale, and not all that interesting. But fast forward 6 years since their debut and a lot of headway has been made. Simply put, Facebook Business Pages helped turn regular companies into social businesses.
What this means is that rather than simply being the place people go for some sort of service, Facebook Business Pages really helped to open up a way for brands and small businesses to communicate in a more casual way, allowing them to stay top-of-mind with their core clients. But getting to that point is tough, not because it’s hard to do, but because there are still a lot of people who are stuck at square one. If that sounds like you, then this white paper should help you out a great deal.
In this white paper, I’ve broken everything down into a few simple sections:
- What Is Facebook?
- How Is Facebook Used By Small Businesses?
- What Can Facebook Do For Me?
- How To Get Started With Facebook.
![Better Email Etiquette Equals Better Marketing Results [16 Rules]](https://www.outboundengine.com/wp-content/uploads/shutterstock_411184843-1-400x250.jpg)
