How Real Estate Agents Get Referrals Through Facebook

Ever wonder how other real estate agents get referrals through Facebook? It might seem unlikely, or that they’re paying to do it, or that they just got lucky. But one thing is for sure, people are on Facebook…a lot. And those people on Facebook talk, “Like”, and engage with each other, and the occasional business too. When businesses build a presence on Facebook and do it right, they’ll be able to ride the News Feed wave and stay top-of-mind with the people they care about most: their clients.

Word-of-mouth builds your businesses and Facebook is the place to amplify that voice. For real estate agents, nothing can be more powerful as a marketing tool than word-of-mouth, and social media is an effective way to help generate those referrals. Let me show you how real estate agents get referrals through Facebook.

New Homeowners Use Social Media

Consider the following scenario: You help a client search for, find, and purchase their dream house – and you help them acquire it at the right price. You also provide extremely professional and courteous services, and go out of your way to accommodate them. Once settled into their new home, that client will undoubtedly spend a few hours each day on online social networks. They’ll upload pictures of their new house, interior and exterior, onto Facebook, Instagram, and Pinterest. And in gratitude for your help and services, they might even mention your business. Even if they don’t, next time one of their friends or family members are in the market for property, they’ll probably approach your client for advice. Who do you think they’ll be referred to?

Social Media Referrals for Real Estate Agents

So what does this look like? Well for starters, before someone can link to your business page on Facebook, you need to have one set up and have your clients reach out to “Like” it. We’ve actually got a quick reference guide for you to use when setting this up. But it doesn’t stop there. Just because they’re liked your page and you might get a referral from them doesn’t mean that they’ll remember to send someone your contact information when the time comes. That’s why you need to stay active on your Facebook page so you occasionally pop up in their News Feed. And not active through “new listings” or “lower interest rates” posts, but sharing things that people actually want to read. Things that are valuable will help drive up your page “likes” and ultimately exposure for your business.

For small businesses, regardless of the industry they’re based in, two of the most important things to consider are identity and expenses. Referrals through social media can help you, as a small business owner, rest a little more assured on both those counts. It costs you nothing to promote your business on social networks, and it costs even less if your current clients promote you across their networks. These referrals also provide you with the identity every small business needs, and the visibility to help your business grow.

Social media can be an immensely powerful, totally free-of-cost marketing tool for you and you’re missing out on referrals and repeat business by not putting forth an effort to be social.