Getting Started with Social Media – Guide for Small Business Owners

Even though social media has been around for years, for a lot of businesses, especially smaller ones, it’s tough to get started. That’s why we put together this helpful social media guide for small business.

Social media is a way for your business to stay connected with current and past customers, prospects, and friends. It’s not a “silver bullet” that will skyrocket your business beyond your wildest dreams, but it is a fantastic way to help turn you into a social business. What you do with those connections and relationships is quite similar to the real world too. Social media doesn’t replace those interactions you have over the phone or face-to-face; it supplements them.

In this social media guide for small business, we start from the beginning, with an introduction to social, from origins to current day trends. From there, we answer one very specific question that plagues a lot of small business owners: “Why is social media important for small businesses?”

Finally, we leave you some actionable steps you can take. We want to help break down the social media basics and get you started on a course to building your business to be social.

Since a lot of our customers are in industries that typically have longer sales cycles, we’ve included examples in this paper that are specific to mortgage professionals, real estate agents, and insurance agents.

But don’t worry, it’s not limited to just those industries. These tips and ideas can be learned and applied to most any small business vertical.

Check it out and let us know if we can help you with your social media marketing needs.