Email marketing has been around since the early ‘90s, and for years it’s been one of the “must have” components in any successful digital marketing strategy. Email marketing may not be the new “hot” marketing tool, but don’t take its effectiveness for granted. Don’t let your love of email marketing turn stale.
A few days ago, I discussed the 12 reasons email marketing is smart and why it should be part of your marketing plan. In addition to all those reasons, I found this chart via Marketing Sherpa that shows just how effectively email marketing achieves top business objectives.
Marketing Research Chart: Email business objectives compared to CMO perceptions of email effectiveness
Businesses that use email marketing to pull customers through the sales funnel are reaping the benefits. Those that use email marketing with the goal of increasing revenue experience a gap between the objective and email’s effectiveness at achieving that objective. Are you using email marketing for the right reasons? Don’t underestimate the power of building brand awareness, nurturing prospects and improving customer retention.
Image via dragonflyriri
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