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Referrals aren’t easy to come by, and asking for online reviews for your auto repair shop adds a whole new layer of difficulty to the challenge. But when 88 percent of customers trust online reviews as much as personal recommendations, that’s a challenge worth...
Social media marketing is a powerful business tool, but it’s a constantly evolving space. If you want to be seen and heard among the masses, it’s important to stay on top of emerging trends. Even more importantly, knowing how to use the trending methods to your...
There’s no question that word-of-mouth referrals are effective — 92 percent of customers believe recommendations from friends and family over all forms of advertising. Yet so many businesses continue to focus their social media efforts on collecting new fans and...
As the landscape of social networking sites continues to evolve, keeping up with the latest trends can feel like navigating a jungle. But, that doesn’t mean social is for the birds. Your social posts and how you use your social pages says a lot about your business,...
Getting clicks on your social posts is like being picked out of a large crowd; you need to have unique and attractive qualities that separate you from everyone else. Think of the fans at sports games, for instance. You often see broadcasters zero in on flashy body...
LinkedIn has long been a powerful tool for professionals to gain exposure by networking. When used right, the benefits of LinkedIn include making meaningful connections with other professionals in your industry, as well as past and present clients. But if you don't...
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The world of pay-to-play advertising with Facebook and LinkedIn can be scary. How much money should you spend to get results? What will your results look like? Is it really worth paying anything at all? As a business owner, you should want to spread your influence...
Social is just fun and games and the thought of getting an ROI from something like Facebook is just a farce, right? Wrong! That couldn’t be further from the truth. Getting ROI from Facebook for your business is possible; you just need to be clever in how you convert...
Facebook is a fantastic way to connect with clients, but using it the wrong way and filling everyone’s feed with annoying posts can quickly turn into a marketing disaster. That’s right: you can make some pretty ugly Facebook mistakes that turn off your fans just as...
There are plenty of retail brands out there like Starbucks, Anthropology, and GoPro making a huge impact, but what about the B2B companies on Instagram? Instagram isn't limited to only companies that target consumers directly. With more than 800 million active monthly...
Spring cleaning may have deep roots – in some cultures it is associated with the symbolic new year, sweeping out the old and welcoming the new. You probably do some form of this in your home, whether it’s giving your house a scrub down or cleaning out your closets....
Writing great social media posts is more than just stringing together catchy words, hooks, and compelling calls-to-action; it’s an art form and one that should not be taken lightly. Bonus Content: Grab a copy of our Social Media Field Guide. Get Yours Now David...
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