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Communication is the foundation of any plan to nurture existing customers. Existing customers trusted you once before; now you need to maintain that connection by staying top of mind so they come back to you in the future. But what communication methods work best?...
With 65 percent of U.S. adults on social media, your business presence on these channels should be a given. But just being present isn’t enough. Social media is about social interaction. Your goal should be to engage customers, build relationships and stay top of...
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
Finding updated social media statistics for small businesses can be challenging, especially since the social media landscape is constantly evolving. But there are a few stats that stand out and can add some perspective for business owners. These numbers may encourage...
If there’s one thing you can say about social media, it’s that it's rarely boring. As the social media landscape continues to evolve, we thought a few predictions for 2016 might be in order. Ready to look into the ol’ crystal ball? Let’s do it. 1. Ad space will be a...
Today’s small business owner isn’t intimidated by social media. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent use Twitter and 71 percent use LinkedIn. But being...
Instagram. LinkedIn. Twitter. Facebook. Gmail. How do you keep up? Where do you find content? When and what should you be posting on social media to keep your business relevant and your customers engaged? The never sleeping world of social media, filled with...
Visual content is a powerful component of social media marketing. Eighty-two percent of marketers cite images as important or very important to social media content optimization, and 52 percent believe video content produces the best ROI. But with so many networks...
We talk a lot about the importance of using social media marketing as part of a well-rounded marketing strategy. Now it’s time to flip the conversation and talk about your return on investment, or ROI. Social media marketing is a long-term investment, and in order to...
![How to Write Social Media Posts Using the Mad-Libs Approach [20 Template Checklist]](https://www.outboundengine.com/wp-content/uploads/rawpixel-661920-unsplash-400x250.jpg){kind=tracking}
Sharing valuable content on social media is a must. With over 2 billion active social media accounts worldwide, you just can’t afford to sit on the sidelines. But how do you write groundbreaking social media updates that attract the attention of your audience and help...
Some see LinkedIn as a job-hunting site. For others, it's a social network they can browse at work without getting in trouble. LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat,...
To all the business owners out there who are looking to grow their client base and their business, this social media marketing blog is for you. If you want to thrive in the business world today, it’s important to know what's going on with social media marketing and...
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