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For many small business owners, the thought of trying to keep up with the ever-changing world of social media can induce that same sense of panic. But never fear, we’ve put together our own “CliffsNotes” guide to social media to help you improve your social media game...
Just like moving to a different school, having a new Instagram business account can feel lonely at first. Fortunately, with a user base of 500 million and counting, there’s huge potential for making professional ‘friends’ on Instagram. Do your ‘social’ studies teacher...
Videos go viral and unexpected topics trend on Twitter every day. Wouldn’t it be great if you could capitalize on what’s trending on Facebook and Twitter and show your followers that you’re not just a small business owner, but also a social-savvy conversationalist?...
For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...
If there’s one thing you can say about social media, it’s never boring! Trying to stay on trend can sometimes feel impossible. Think about the changes we’ve witnessed over the past few years. Facebook acquired Instagram; Microsoft acquired LinkedIn. Promoted posts and...
There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...
Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
For the financial advisor, customer relationships are everything. You live or die by the size and quality of your network. But that network can take years to build, and if you’re down on your luck or just starting out, time may not be a luxury you can afford. Luckily,...
Small business owners wear many hats. In fact, it’s reported that the average business owner ends up doing three to six extra jobs outside of their main role. And often, marketing falls onto their plates. Knowing this, we challenged our blog readers to test their...
It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent...
Marlow McShan, the owner of Marlow’s Fitness, attributes a big part of his business’s success to word of mouth on social media. And with his studio recently receiving Austin Monthly’s 2015 Best of Austin Readers’ Choice Award, we’d say he’s doing things right....
If social media is part of your marketing strategy (and it should be), you’ve got to know the ins and outs of the platforms where your customers are most active. Take this short social media marketing quiz to test your knowledge and see if your business follows proven...
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