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According to Pew Research Center, 69 percent of adults are now using social networking sites, Facebook, Instagram and/or Twitter. As that number continues to increase, so do consumer expectations — leading to countless updates with new features designed to enhance the...
If you're like 64.4 percent of independent insurance agents, your agency probably has social media pages. But does it have a policy to guide how employees communicate online? You may not think your insurance agency is big enough to need a written social media policy,...
When the average business person thinks about Twitter, the first thing that comes to mind might not be how it engages them with their community; instead, most people think of celebrities, politicians, and news outlets. In reality, Twitter’s 328 million monthly active...
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
Once upon a time, businesses could easily reach their social media followers. Simply creating interesting content and pressing “post" was enough, but that fairytale took a turn a few years back. Today’s social landscape requires marketers to be a bit savvier, and yes,...
Social media -- a never ending topic of discussion among small business owners for years now. And depending on your experience, it can actually be pretty divisive. Business owners either love social media or can’t seem to see its value at all. The truth? There are a...
Ever wonder how other people get business referrals via social media? It might seem like they just got lucky or you may wonder if they’re paying to get them. You’re probably interested in increasing your own social referrals, and that makes sense because people spend...
Whether you’re showing homes, booking appointments, selling policies or managing someone’s finances, extensive free time is a luxury few of us get to experience. For many business owners who find themselves overscheduled, social media marketing is the first thing to...
Social media for business can be exciting for the DIY marketer, especially in the beginning. But things can get complicated in a hurry. You hit those little plateaus, engagement falls off, and suddenly things feel stagnant. No matter what you do, you just can’t seem...
Looking to do more business in the upcoming year? Then let this social media guide be your starting point. Joining social media networks has never been the challenge; finding the right direction to take once you’re there is where many business owners get hung up. Let...
As we close the door on another calendar year, it’s time to start thinking about effective small business marketing ideas for business owners in 2017. Here is a list of seven tips to give your small business marketing a competitive edge in the new year. 1. Get Into...
In school you may have been intimidated by your statistics courses. But as a small business owner, a lesson in social media stats may be just what you need to complete your social media marketing training. Bonus Content: Grab a copy of our Social Media Field Guide Get...
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