Online reviews pack a powerful punch! Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Or that 72 percent will take action after reading a positive review? With the statistics piling up in favor of online reviews,...
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Pinpointing The Right Time to Ask for Referrals (and How to Do It)
It’s no secret that as a business you need to stay top-of-mind with your clients so that they can give you that sweet repeat business and even sweeter referral business -- truly the gift that keeps on giving. Being excellent at what you do helps you attract new...
Use These 10 Steps to Get Referral Business from Your Clients
Everyone loves referral business! Unfortunately, not everyone takes an active interest in generating referral leads. Consider the following statistic:Â 91 percent of consumers are willing to give referrals, yet only 11 percent of people ask for them. It doesn't take a...
The Usefulness of Lead Nurturing for Small Business Owners
Lead nurturing for small business owners is a practice used by marketers and businesses to help guide potential prospects (and even current customers) to making the decision to do business with you. Whether this is through email, social media, trade shows, or direct...
Why Customer Retention Marketing is Important for Small Businesses
Customer retention marketing for small business owners is so important to make your business successful. A lot of our customers in mortgage, real estate, insurance, and promotional products distribution are familiar with word-of-mouth marketing but a lot really don’t...
Customer Nurturing vs. Lead Generation: Do You Have the Right Focus?
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
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