Featured Content
Coming up with brilliant real estate email ideas is simple, right? Sit down to write an email or newsletter and stellar ideas just come pouring out. Wrong! Coming up with two good email ideas to send your contact list is time consuming. But fret not; I’ve got 10 real...
![Are Real Estate Agents Leaving Money on the Table? [Quiz Results]](https://www.outboundengine.com/wp-content/uploads/1366_1_mathieu-turle-524977-unsplash-400x250.jpg)
At the end of 2014, we challenged agents who read our blog to show us how much they know about real estate agent marketing. Specifically, we gave them a quiz with specific scenarios to see how much money they might be leaving on the table. This quiz hit close to home...
In the last 12 months, I have written a lot about real estate agent marketing ideas. Those posts have helped agents increase their social media presence, establish their content marketing strategy, increase referrals and retain more clients. We have a few hundred...
Chances are, you didn't get into real estate because you’re interested in photography. Yet we all know that when your client takes to the Internet to look for a new home, they’ll scroll through seemingly endless MLS listings. In that moment, your photos either grab...
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...
The news that Zillow will acquire Trulia has many real estate agents worried that the combined company will drive up their marketing costs and make it harder to land new listings. Whether you’re using Zillow or Trulia already, or have stayed away from purchasing...
It’s tough trying to figure out what might be bad marketing investments, especially for real estate agents. That is, it’s tough without having any guidance or statistics to guide you. The long and short of it is this: real estate agents continue to invest in marketing...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]](https://www.outboundengine.com/wp-content/uploads/1392_1_thought-2123970_1920-e1548363787739-400x250.jpg)
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]](https://www.outboundengine.com/wp-content/uploads/1393_1_absolutvision-468248-unsplash-400x250.jpg)
Real estate agents' marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on investment...
The list of the worst marketing investments real estate agents can make might surprise you. Earlier, I wrote about the number one reason agents make bad marketing investments, which was that they don’t market to the right audiences. Now, let’s talk about what some of...
Real estate agents have many decisions to make when it comes to marketing their businesses, but sadly, a lot of the same bad marketing investments are made over and over again. Most of the time, agents blindly invest in marketing activities that everyone else is doing...
Sign up for our newsletter and get the best of our blog, tailored for you.
