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Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...
Like most things, a solid reputation is essential to success in email marketing. And it’s not just what your clients think of you; it’s a calculation based on email deliverability and the strength of your contact list. Here's what you need to know about email...
Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a variety of digital alternatives. But if exchanging information digitally is so easy, why are we still hanging on to these little pieces...
Referrals or leads — which is more powerful for real estate agents? In case you missed our Real Estate Marketing Benchmarks Report, we recently surveyed over 300 agents to find out which marketing strategies work best. The result? 89.3% of agents have had success with...
The best way to get the inside scoop on real estate marketing is to go straight to the source: ask the most successful agents you know. We wanted to hear what top real estate experts had to say about a highly debated topic, marketing for agents. We asked nine real...
Real estate marketers spend countless hours finding new ways to drive traffic to their sites, but too often visitors are ignored and opportunities to win new business are missed. When it comes to website conversion, live chat is one of the most effective marketing...
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
Consumers rule the digital landscape these days. They do their own research and often prefer self-service. But eventually, even the savviest online customer will have a question. What then? Let’s face it, most FAQs don’t answer the true make-or-break questions, and...
When it comes to deciding how to spend valuable marketing dollars, real estate agents have more choices than ever. With that in mind, we set out to determine which marketing investments are generating the best results for real estate professionals. We asked 300+ real...
Forget what your niece told you; Instagram is for more than selfies and food pics. It’s a fantastic app that will keep you in the news feeds of clients and give you a chance to showcase your unique personality and home listings in a lighthearted way. With over 800...
Looking to do more business in the upcoming year? Then let this social media guide be your starting point. Joining social media networks has never been the challenge; finding the right direction to take once you’re there is where many business owners get hung up. Let...
If you’re ready for some fresh content marketing ideas for real estate agents in 2017, you’ve come to the right place. In an age when internet noise couldn’t be any louder, it’s no secret that the need for relevant, compelling content is bigger than ever. Early...
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