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Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
How do you build a promotional products business from scratch? How do you grow without spending an arm and a leg on marketing? How do you keep your customers in an age of increasing competition from online vendors? These are questions that everyone in the promotional...
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
As a professional in the promotional products industry, you're great at coming up with creative ideas for your clients. But lots of distributor sales reps and principals still have trouble with online marketing, especially if they don't have an in-house marketing team...
This year’s PPAI Expo in Las Vegas was, as usual, a whirlwind, and seeking out the promotional products trends for 2015 was no small task. Between helping with the OutboundEngine booth, talking to suppliers and seeing as many products as humanly possible in the span...
As a distributor in the promotional products industry, you have access to a huge, constantly expanding catalog of branded products from thousands of suppliers. However, many of your longtime customers might not know that. Many distributors specialize in niche product...
As a distributor in the promotional products industry, you naturally have an interest in building and maintaining relationships with your clients and prospective clients. How else are you going to drive orders? As e-commerce becomes more and more prevalent, the...
Promotional products email marketing can be challenging for several different reasons. One is that the target audience can be very diverse. Anyone from major corporate banks to local craft beer makers could be on your contact list. Another reason is that the services...
The power of social media marketing for promotional products distributors should be obvious. Not only does it allow instant access to a vast and diverse network, the ease and quality of image sharing makes it the perfect way to display all of the beautiful products...
Coming up with good Facebook post ideas for promotional products distributors isn’t as easy as you might think. Sure, you can post photos of new products and remind people that placing orders ahead of time is smart planning, but that can get repetitive quickly. We’ve...
Distributors are looking far and wide for the best promotional products for 2014. Last month, we attended PPAI 2014 in Las Vegas and our expert product team found some of the hottest trends for the year. As most distributors know, getting repeat business and increased...
We took the pulse of the distributor audience at the PPAI Expo this year and we've compiled some very interesting promotional products marketing statistics. At OutboundEngine, we do the email marketing and social media work for thousands of distributors. We were...
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