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It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
According to our mortgage marketing benchmark report, only 16.4% of loan officers said they have had success with purchasing leads. Learning what to consider before buying mortgage leads from a mortgage lead company may change your strategy for generating business....
A new year is here! There's no better time to look at trends and marketing ideas for mortgage loan officers in 2019. Here are seven ideas we think will help you gain traction over the next 12 months. 1. Get Creative with Visual Content Remember, content isn’t just...
Most business owners and professionals will tell you that ongoing education is a way to stay ahead of the competition. That used to mean signing up for a class at a local college or physically attending classes somewhere. Now, prospective learners are turning to the...
There are lots of practical and straightforward ways to improve your mortgage business and accomplish professional goals. You can ask Google for advice, but sometimes the results are overwhelming. We’ve put together a list of 5 daily practices that can help you become...
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
Starting a dedicated blog for your mortgage business is a great way to attract and keep clients. In fact, 85% of small businesses who use blogging as part of their marketing strategy report positive to very positive results from the practice of regularly creating and...
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
At the core of every business, large or small, is the goal of solving problems for its customers. Whether it’s to help someone find the perfect insurance solution or a dream home, accomplishing these goals means solving a lot of other problems along the way. That...
Most of us can recall a time when piling into the car for a road trip meant coming up with ways to entertain yourself for hours. No smartphones, no iPads. We remember skipping through radio stations as you go in and out of radio signals, playing the license plate...
Writing a blog is a great way to stay in touch with your customers and harness the power of content marketing. For a mortgage professional, sharing this content can also show potential clients your knowledge of the ins and outs of the home industry. Finding ideas to...
Business professionals know staying in front of their customers is a must. One of the best ways to accomplish that is through a smart email marketing strategy. In fact, 86% of professionals prefer to use email when communicating for business and 75% of companies agree...
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