Most of us can recall a time when piling into the car for a road trip meant coming up with ways to entertain yourself for hours. No smartphones, no iPads. We remember skipping through radio stations as you go in and out of radio signals, playing the license plate...
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4 Ways to Limit Daily Distractions When Working from Home
As our technology advances and our culture shifts, remote working and flexible schedules are becoming more normal. Many people find their productivity increases when they work from home, but not without learning how to work efficiently away from an office. Here are...
The Best Free Online Learning Resources for a Tight Budget
Here's a quick multiple-choice question for you. Scenario: your dryer stops working. It still turns on, but it looks like the drum inside isn't spinning. Do you: A. Start Googling "local dryer repair" and see if someone can come out and fix it? B. Start Googling...
Take notes. Remember the details. Do better business.
When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...
How to Transform Your Marketing Data Into Action
Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...
Are Business Cards Still Relevant in 2017?
Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a variety of digital alternatives. But if exchanging information digitally is so easy, why are we still hanging on to these little pieces...
Get Personal With Your Email Marketing (5 Tips)
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
How to Handle Negative Reviews and Keep the Online Bullies at Bay
If you own a business, online reviews come with the territory. What’s unfortunate is that no matter how well you handle your business, some of those reviews are going to be negative. And if you thought the bullies were bad back in high school, you haven’t seen...
If You’re Marketing Like It’s 1999, You Need to Get With the Times
For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...
Online Marketing Doesn’t Take a Summer Vacation, But You Can
There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...
The Five Social Engagement Languages of Salon & Spa Clients
As social creatures, humans enjoy connecting with others. Hair stylists can often get an instant read on a client’s interest in engaging the moment they sit down. As experienced conversationalists, stylists can then navigate an exchange based on that initial...
Curl up With a Good Book and Improve Your Small Business
Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
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