Featured Content
You finally have a few minutes to spare and you’re all set to reach out to a few customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
It's an unpredictable time for small businesses, no matter your industry. Business owners are looking for creative ways to generate more sales, but often they focus too much energy on finding new prospects and not enough on retaining and activating their past...
Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate...
Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car needs repairs. Do you have a mechanic you trust? Did you like your realtor, and would you mind...
During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
What would you do with a few extra hours per week? Everyone’s business is different, but we all deal with similar daily annoyances—forgetting passwords, dealing with repetitive tasks, losing track of time. That can add up to a lot of wasted hours better spent doing...
We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business. However, even when someone tells their friend about your business, the next thing they do is...
In business, your reputation is everything. If your customers don't trust you, they won't return. They definitely won't recommend you to friends and family. One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online...
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
Within your contact database lies your next repeat customer or referral. As a business owner, it's one of your most valuable assets. So, is your contact database up to date and easily accessible? For many business owners, the answer to that question is no. But there’s...
Think back to a time when browsing the internet from your phone was unheard of. It’s hard to imagine, right? Especially in a time when a whopping 90 percent of the world’s internet users access the web through a mobile device. On...
The way we do business changed in 2020. That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. According to experts, we'll still be living in this new, socially...
Sign up for our newsletter and get the best of our blog, tailored for you.
