Featured Content
As I’ve covered in a previous post, storytelling in marketing is a powerful tool. In fact, our brains will invent stories, even when there is no actual story present. However, there’s more to good content marketing than good storytelling. One of my colleagues recently...
Back by popular demand, it's the worst stock photos for marketing your business, part deux! As I explained in our last entry, creating designs for email campaigns requires slogging through a LOT of stock imagery, from the mediocre to the very bad to the completely...
As a designer who specializes in graphics for OutboundEngine’s email campaigns, I spend a lot of time looking at—and filtering out—stock photos. The huge number of options available can be downright intimidating; popular stock providers Shutterstock and iStock each...
Looking for ways on how to increase word of mouth referrals in 2014? Probably a good idea since most of your business comes through referrals. Think about it. How much money are you spending each year on marketing efforts that are targeting people who don’t know you...
As we look at 2013 in the rearview mirror, it’s smart to remember and learn from the top small business marketing blog posts from this past year. Looking back at the post we’ve published about email marketing, social media marketing, and content marketing, we thought...
Lead nurturing for small business owners is a practice used by marketers and businesses to help guide potential prospects (and even current customers) to making the decision to do business with you. Whether this is through email, social media, trade shows, or direct...
To help you be successful in 2014, I’ve put together some small business marketing tips to help you plan for your coming quarter and year. From email marketing, social media, and now content marketing, there are many things that can (and should) be included in your...
Small business marketing is probably the last thing on your minds this time of year, but hear me out. The holiday and vacation coming up for a lot of us, we’ll be settling down for some much-needed R&R. With Christmas just around the corner, I’ve put together a...
Customer retention marketing for small business owners is so important to make your business successful. A lot of our customers in mortgage, real estate, insurance, and promotional products distribution are familiar with word-of-mouth marketing but a lot really don’t...
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
Small business productivity is significantly dependent on how best you can approach prioritization and time management. That, and staying focused is tough sometimes. It takes time, research, motivation, and a plan. And if you’re like the rest of us, sometimes, getting...
As a small/medium business (SMB) owner, you’ve figured out that email marketing works and know that this social media thing could be good for your business. It’s a great way to keep in touch with people who already know you and your company and it’s easy to stay...
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