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If there’s one thing you can say about social media, it’s never boring! Trying to stay on trend can sometimes feel impossible. Think about the changes we’ve witnessed over the past few years. Facebook acquired Instagram; Microsoft acquired LinkedIn. Promoted posts and...
Eight seconds. That’s approximately how long you have to capture the attention of the average American. When it comes to social media, it may be even less. In a world of strict character limits and microscopic attention spans, your social media cover photo is an...
There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...
Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent...
For industries with a longer sales cycle like insurance, using social platforms like Facebook to strengthen your relationships with policyholders is one of the smartest business decisions you can make. It can cost five times as much to acquire a new customer than it...
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
Times have changed for insurance agents when it comes to marketing, and social media is a big part of the new picture. While it’s not necessarily a new business driver, it’s a must-have aspect of marketing that helps maintain relationships with your policyholders and...
Savvy insurance agents use social media marketing to increase referrals. Why? According to a 2015 Shareaholic report, social media has surpassed organic search as the No. 1 source of website referral traffic. In a nutshell, it's where your future clients are. If you...
See our updated post on Marketing Ideas for Insurance Agents for 2019 here. If you’re looking for marketing ideas for insurance agents, you’ve come to the right place. With the New Year right around the corner, now’s the time to wipe the slate clean and start over...
Sixty-five percent of insurance agents list referrals as their primary source of leads, and 60 out of 100 new leads come directly from referrals. That sounds pretty good, right? But consider this: While 91 percent of consumers say they’re willing to give business...
Insurance agents can learn a lot from Uber’s business success and marketing strategies, both the good and the bad. While Uber’s business model is nothing like that of an insurance agent, many aspects of its marketing triumphs and troubles are universally applicable to...
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