Featured Content
When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...
Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...
Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a variety of digital alternatives. But if exchanging information digitally is so easy, why are we still hanging on to these little pieces...
If you're like 64.4 percent of independent insurance agents, your agency probably has social media pages. But does it have a policy to guide how employees communicate online? You may not think your insurance agency is big enough to need a written social media policy,...
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
“How can I attract and maintain policyholders?” That’s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive rates, top-notch customer service — many factors differentiate one agency from the next. However, there’s one...
During the industrial age, workers migrated from field to factory. In today’s digital landscape workers are flocking back to the homestead, moving their operations from high-rises to home offices. Easy access to new technology has encouraged the growth of this remote...
Looking to do more business in the upcoming year? Then let this social media guide be your starting point. Joining social media networks has never been the challenge; finding the right direction to take once you’re there is where many business owners get hung up. Let...
See our updated post on Marketing Ideas for Insurance Agents for 2018 here. With 2017 just around the corner, we’re back with a new round of marketing ideas for insurance agents that will help you expand your reach and retain more policyholders. So without further...
If you own a business, online reviews come with the territory. What’s unfortunate is that no matter how well you handle your business, some of those reviews are going to be negative. And if you thought the bullies were bad back in high school, you haven’t seen...
For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...
School may be out, but our small business email marketing class is in session! Today we’re focusing on eliminating the annoying email habits that can turn your campaign into a nuisance, or worse, get your accounts suspended altogether. Here are seven tips that will...
Sign up for our newsletter and get the best of our blog, tailored for you.
