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It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
It's a new year. Resolutions are everywhere, and people are taking stock of their personal and professional goals. There's no better time to look at trends and marketing ideas for insurance agents in 2019. Here are seven ideas we think will help you grow and stretch...
If you want to increase email open rates, it's important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line...
As an insurance agent, learning how to increase insurance sales is a top priority for your business. In fact, there is more pressure to do so now than ever before. A rather sobering data point from McKinsey & Co. suggests that one in four insurance agents will...
Did you know that insurance agencies who use a CRM see a 43% increase in sold policies? When it comes to finding the best CRM software & systems for insurance agents and brokers, you’ll need to carefully consider your options as not all programs are created...
Most business owners and professionals will tell you that ongoing education is a way to stay ahead of the competition. That used to mean signing up for a class at a local college or physically attending classes somewhere. Now, prospective learners are turning to the...
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
Starting a dedicated blog for your insurance business is a great way to attract and keep clients. In fact, 85% of small businesses who use blogging as part of their marketing strategy report positive to very positive results from the practice of regularly creating and...
You might not have much use for a floppy disk or a cassette tape anymore, but when it comes to other technologies that came up in the '70s, there’s a pretty good chance you’re using email. In fact, it’s never been more popular. More than one-third of the world’s...
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
At the core of every business, large or small, is the goal of solving problems for its customers. Whether it’s to help someone find the perfect insurance solution or a dream home, accomplishing these goals means solving a lot of other problems along the way. That...
Most of us can recall a time when piling into the car for a road trip meant coming up with ways to entertain yourself for hours. No smartphones, no iPads. We remember skipping through radio stations as you go in and out of radio signals, playing the license plate...
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