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In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the...
Want to get more people paying attention to your marketing emails? Many small businesses see big results from a content marketing strategy, which often takes the form of the tried-and-true email newsletter. Before we dig into how content marketing and email marketing...
All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It's no wonder time management tips are so commonly sought out by busy small business owners. Are you a professional who finds the...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched in 2003. It now as more than 722 million members and counting, and with all these eyes consuming content on LinkedIn, it's important to be present and take...
In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
The most successful business owners use every resource they have to maintain and grow their book of business. Loyal customers are perhaps your most valuable resource -- but only if you can activate them. What's the difference between customer retention and customer...
You finally have a few minutes to spare and you’re all set to reach out to a few customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
It's an unpredictable time for small businesses, no matter your industry. Business owners are looking for creative ways to generate more sales, but often they focus too much energy on finding new prospects and not enough on retaining and activating their past...
During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find...
Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Due to this risk, insurance agents should focus on more effective marketing strategies first. Use marketing automation Have you tried using marketing automation to get more...
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