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Most business owners and professionals will tell you that ongoing education is a way to stay ahead of the competition. That used to mean signing up for a class at a local college or physically attending classes somewhere. Now, prospective learners are turning to the...
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
At the core of every business, large or small, is the goal of solving problems for its customers. Whether it’s to help someone find the perfect insurance solution or a dream home, accomplishing these goals means solving a lot of other problems along the way. That...
Most of us can recall a time when piling into the car for a road trip meant coming up with ways to entertain yourself for hours. No smartphones, no iPads. We remember skipping through radio stations as you go in and out of radio signals, playing the license plate...
Business professionals know staying in front of their customers is a must. One of the best ways to accomplish that is through a smart email marketing strategy. In fact, 86% of professionals prefer to use email when communicating for business and 75% of companies agree...
As our technology advances and our culture shifts, remote working and flexible schedules are becoming more normal. Many people find their productivity increases when they work from home, but not without learning how to work efficiently away from an office. Here are...
For many of us, springtime means cleaning. We deep clean the closets and reorganize the junk drawers. Spring cleaning usually focuses on your house, workspace, or garage—basically everywhere that you accumulate stuff. Since we live in a technology-focused time, spring...
Here's a quick multiple-choice question for you. Scenario: your dryer stops working. It still turns on, but it looks like the drum inside isn't spinning. Do you: A. Start Googling "local dryer repair" and see if someone can come out and fix it? B. Start Googling...
The Email Marketing Roadmap for Small Business We all write and send emails. Most of us do it every day without much thought. When email marketing is part of your business (and it should be!), there is more pressure put on what you write. Having to write emails for a...
Social media is so ingrained in our lives that it has become second nature to instantly document and share our daily happenings. Sometimes when we're going through the motions at a rapid pace, we forget to say please and thank you. Read on to find out the eight social...
When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...
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