Featured Content
So you want to send an email marketing campaign to your customers. You’ve got your customer list optimized and uploaded into your system of choice, typically an email service provider that you pay a monthly fee to use (since it’s not like you can just CC a few...
You know how busy you are. There’s work, family, friends, and hopefully even some time for you to exercise or pursue a hobby. You’re checking email as you walk to your office, while you’re waiting in line or maybe while you’re trying to relax after a long day. Then...
We know a lot about small business email marketing. From the trade show floor to sales calls, and support questions, we’ve been exposed to just about every type of email marketing questions out there. While the questions are unique, they share a common thread: there’s...
When learning how to build relationships through email marketing, it's imperative to remember that email is still a one-to-one form of communication. As a medium for communicating information, email has remained fundamentally the same, but over the past two decades,...
Writing emails that convert recipients into new business is definitely something all small business owners strive to do. However, spending your own time trying to write good emails has a lot of risk associated with it. The same goes for those of you out there using...
While there are tons of email marketing mistakes to avoid, there are a still a handful that people really need some guidance when it comes to proper execution. Customer acquisition through email has quadrupled over the past four years, which truly showcases just how...
Email has been around for decades and for a while, the value of email marketing has simply been measured by opens, clicks, and ever-evolving metrics. These are great indicators of a number of things. If your emails aren't having a high deliverability rate, then you...
Some tactics used for small business email marketing definitely fall into the category of 'trick' rather than 'treat.' While you, the email sender, might think that these tactics are a good way to get ahead of the competition or get more leads, the fact is that you're...
Email marketing for insurance agents is something that is often underused by agents and agencies for a variety of reasons. This is a shame too because insurance agents know that some of their easiest deals to close are the referrals from their existing policyholders....
Email marketing increases sales for small businesses, and while you may not like to admit it, you need all the help you can get. It is a cut-throat world out there, and establishing a business is hard enough, let alone surviving in the market, sustaining business, and...
All businesses confront the on-going question of how to nurture client relationships and bring them to fruition via new sales and loyalty. Small business owners face the uphill battle of doing so with limited available time and resources. Email marketing can...
Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it's quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel...
Sign up for our newsletter and get the best of our blog, tailored for you.
