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With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
Email is arguably the most powerful marketing tool available to small business owners. In fact, according to the Direct Marketing Association, email marketing provides a 4,300 percent return on investment! That’s not surprising when you consider that there are over...
Creating an email newsletter and sending it to your entire contact list seems like an easy enough marketing strategy for many in the business world. But to really connect with clients, you have to engage, which is often more difficult. If you have an email marketing...
Email marketing is the number one way small businesses are reaching more people than ever before. With a solid email marketing strategy, business owners can convert new customers and stay top of mind with existing customers. But what makes up a solid email marketing...
Do you know how to handle your email marketing? If you’re a business owner and you mentally raised a hand when we asked that question, then read on; this post is for you. Your time is everything, and an extra hour in your day means an additional 20 hours each month,...
Email. Love it or hate it, we all depend on it. And chances are, it takes up a large chunk of your day. In fact, experts say we spend anywhere from 14 percent to 28 percent (or more) of the average 40-hour workweek taming our inboxes. Email is important, but it...
Maybe it's been awhile since you evaluated your email marketing efforts, and perhaps you're not seeing the degree of connection with past, current and potential customers that you’d like. How do you achieve that sweet spot and connect with an email audience? Email...
Ready to give up on email marketing? Not so fast. Email is the most pervasive form of business communication worldwide; of the more than 196 billion emails sent each day, roughly 108 billion originate from the business world. But how do you stand out in that enormous...
Email marketing is the lifeblood of a lot of small businesses, which makes sense too, as it’s continually ranked by marketers as the single most effective tactic for awareness, acquisition, conversion, and retention. But while it can be a driving force behind your...
People receive 88 emails per day on average. That’s a lot of emails for the recipient and some stiff competition for the senders. Depending on the industry, only 15 to 22 percent of those emails will ever be opened. How do you make sure your email is one of them? It...
No matter what industry you’re in, your business is growing due largely to referral business from your past clients. Consider these two stats: 85 percent of small businesses say that word-of-mouth referrals are the number one way that new prospects find out about...
Email subject lines: are they an art? A science? An exercise in pop psychology?The answer is yes! To craft a subject line that performs, you have to put yourself in the mind of your recipient (psychology), write something creative yet concise (art) and test it...
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