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For promotional product distributors, making sure that new products are consistently in front of your customers is the best way to help them plan for their promotional needs for the year. But trying to figure out what to send can be quite time-consuming. If you want...
You’ve crafted the perfect email campaign and your newsletter is all ready to go. Yes! But wait, are you sure? Have you gone through your pre-send email checklist? We do every time, and we’ve been in the email business for a while. Email marketing is all about gaining...
Getting your email marketing in order can seem like a daunting task, but it’s easy if you have the essentials: a content calendar, carefully crafted newsletters specific to your industry and, most importantly, a solid contact list. OutboundEngine covers two of those...
If you want to grow your business, you have to grow your sphere of influence. That’s where email marketing comes in. Not only does it allow you to nurture existing relationships, but it also keeps you top of mind for repeat and referral business. In fact, email...
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. Unfortunately, there’s no exact recipe for email marketing growth. Every business is different. But with the right ingredients, you can approximate your...
Whether you’re showing homes, booking appointments, selling policies or managing someone’s finances, extensive free time is a luxury few of us get to experience. For many business owners who find themselves overscheduled, social media marketing is the first thing to...
As we close the door on another calendar year, it’s time to start thinking about effective small business marketing ideas for business owners in 2017. Here is a list of seven tips to give your small business marketing a competitive edge in the new year. 1. Get Into...
Anyone who’s ever tried their hand at email marketing knows that it’s a journey. The further you go, the more you learn, but the trial-and-error route can only take you so far. Trying to reach your email marketing goals without a plan is like starting a road trip...
Email recipients are a lot like trick-or-treaters on Halloween. They may not be decked out in their scariest costumes, but they’re definitely pounding the virtual pavement in search of the tastiest treats. And just like trick-or-treaters flock to houses that...
The most important element to continued success for loan officers is the ability to build long-term relationships with clients. This is known as lead nurturing. Lead nurturing is a basic effort to maximize the potential returns for each lead. And among the most...
As a business owner, you should always be up to date on your email marketing statistics. Knowing the latest email marketing statistics will reinforce your understanding of email marketing and its importance. As a result, it will also help guide your marketing...
Going back to school can be a challenge. Winning new friends and ascending the ranks of the “cool kids” doesn’t happen overnight, no matter what the movies might have you believe. Email marketing is no different. Before you can influence an industry, you have to...
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