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When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Email marketing is an important piece of any marketing strategy. And like all marketing strategies, the elements should be revisited regularly. That's why every year we look back at our top performing email subject lines to see what worked and what could improve. This...
The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but investing a small fortune on marketing channels that don’t grow your...
If you’re thinking about purchasing an email list, think again! Building a successful email list with long-term value is a quality-over-quantity proposition that takes patience and persistence. Companies using email to nurture leads generate 50 percent more...
The 2019 Email Marketing Roadmap for Small Business We all write and send emails. Most of us do this every day without a lot of thought because we know we have to send them. But when email marketing is part of your business (and it should be!), there is more pressure...
Hello and welcome to 2019! I’m Ryan Pollack, a Product Manager here at OutboundEngine. I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. I’ll also give a sneak peek into what we have planned for 2019. But...
What goes into building an email marketing calendar? Each year, our team of professional writers and editors plan an email and social media campaign calendar for OutboundEngine's 10,000 customers. The content they plan spans across industries from real estate to...
The fast-moving world of social media and online advertising can divert attention away from a pillar of customer communication: email marketing. It’s easy to think social media and SEO are everything. While they are important pieces of your marketing strategy, email...
If you want to increase email open rates, it's important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line...
Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. When 35 percent of your clients decide to open an email...
The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you're on the fence about email or overwhelmed with information, we want to...
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