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Small business email marketing works. We know that it does. It's the most direct way to stay in touch with your current and potential customers and tracking your ROI is extremely simple. However, figuring out exactly where to get started can be somewhat challenging....
A lot of you might be aware of the email marketing pitfalls that are around every corner. One of the words that you'd like people would like to see is "FREE" in all caps, but more often than not, that'll put you into the spam folder. When doing a bit of research on...
Email marketing has been around since the early ‘90s, and for years it's been one of the “must have” components in any successful digital marketing strategy. Email marketing may not be the new “hot” marketing tool, but don’t take its effectiveness for granted. Don’t...
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
Email marketing is an elegant, simple solution for your small business, but learning how to build an email list can be challenging at first. Don't let the task of compiling an email contact list stop you from taking full advantage of the benefits that this marketing...
What's your email marketing strategy for keeping in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn't include "at least once a month I..." you're ignoring your...
There's a chance that you've been pegged as sending email marketing junk mail, even if you have the best of intentions with your communications. Email marketing, while no easy task, is a necessity to stay in touch with our business colleagues, our ever-growing list of...
Just Google “email marketing” and you’ll quickly learn that there are thousands of opinions on the subject. Many of those opinions are based on a few email marketing myths that we hear about all the time, so we would like to set the record straight! Myth #1: Email...
Do-it-Yourself (DIY) marketing tools are great for small business (SMB) owners. In fact, SMB email marketing and social media marketing are fantastic ways to build your business while providing a continued opportunity to re-engage your clients and prospects. However,...
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