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In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the...
What's in a subject line? A lot, actually. If you've ever spent time in the world of email marketing, you already know that a great subject line can be the difference between a campaign that drives results and one that flops. The best subject lines are usually short,...
Want to get more people paying attention to your marketing emails? Many small businesses see big results from a content marketing strategy, which often takes the form of the tried-and-true email newsletter. Before we dig into how content marketing and email marketing...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched in 2003. It now as more than 722 million members and counting, and with all these eyes consuming content on LinkedIn, it's important to be present and take...
For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
You finally have a few minutes to spare and you’re all set to reach out to a few customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
Have you ever heard the phrase “everyone’s a writer”? It’s not far from the truth. Technically, anyone can write something. The question is, do you know how to write something great? If you feel unsure about that last question, you’ve come to the right place. At...
During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. But your email marketing is only as good as the list you have to send to. From one business to the next, the recipe for building an email list is never...
Within your contact database lies your next repeat customer or referral. As a business owner, it's one of your most valuable assets. So, is your contact database up to date and easily accessible? For many business owners, the answer to that question is no. But there’s...
Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. And not only is it an all-but-universal marketing...
Email marketers know that a subject line can make or break your campaign. A truly great subject line intrigues the reader with the promise of something interesting or valuable inside — without giving everything away. It takes creativity and experience to write subject...
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