Everyone loves referral business! Unfortunately, not everyone takes an active interest in generating referral leads. Consider the following statistic:Â 91 percent of consumers are willing to give referrals, yet only 11 percent of people ask for them. It doesn't take a...
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Why Customer Retention Marketing is Important for Small Businesses
Customer retention marketing for small business owners is so important to make your business successful. A lot of our customers in mortgage, real estate, insurance, and promotional products distribution are familiar with word-of-mouth marketing but a lot really don’t...
Customer Nurturing vs. Lead Generation: Do You Have the Right Focus?
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
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