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For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
At OutboundEngine, the answer to “what should we do next?” has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we...
Within your contact database lies your next repeat customer or referral. As a business owner, it's one of your most valuable assets. So, is your contact database up to date and easily accessible? For many business owners, the answer to that question is no. But there’s...
Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find...
Part of our objective at OutboundEngine is to create opportunities for engagement based on allowing you to consistently deliver valuable information, tips, and resources. But, more importantly, we do this to help you understand who’s engaging and ready for a follow-up...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Successfully marketing a local business in your area is a great way to build a following of repeat customers who live and work nearby. This strategy takes a little elbow grease and lots of creativity but it can really pay off. The best, most efficient ways to...
In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. We asked them about revenue growth, stress, what is prohibiting them from meeting their business goals, which marketing tactics were most...
Marlow started his fitness & nutrition coaching business with the simple goal of helping others. He has spent the last 25+ years creating a supportive and motivating community. If you are able to spend time with Marlow, his passion for health and wellness is...
Customer retention should be near and dear to any business owner’s heart—and marketing plan. First of all, it’s 6–7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it’s worth your time to investigate the best way to hold...
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
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