by Yvonne Dutchover | Sep 29, 2014 | Business Strategy
As I’ve covered in a previous post, storytelling in marketing is a powerful tool. In fact, our brains will invent stories, even when there is no actual story present. However, there’s more to good content marketing than good storytelling. One of my colleagues recently...
by Yvonne Dutchover | Jul 31, 2014 | Content Marketing
You know you need to send out regular communications to your clients so you’ll stay top of mind with them, and you’ve decided it’s time. You’re going to start sending out a regular email newsletter. Then, you’ll post the same content on your website and share it with...
by Yvonne Dutchover | May 13, 2014 | Email Marketing
You know how busy you are. There’s work, family, friends, and hopefully even some time for you to exercise or pursue a hobby. You’re checking email as you walk to your office, while you’re waiting in line or maybe while you’re trying to relax after a long day. Then...
