by Yvonne Dutchover | Sep 22, 2015 | Content Marketing
Each of the three adult generations — baby boomers, Gen Xers, and millennials — consumes content a little differently than the other two. For businesses, this makes reaching multiple audiences with the same message a bit of a challenge. All generations use...
by Yvonne Dutchover | Jun 16, 2015 | Business Strategy
In 2014, the most successful marketing tool for small businesses (by far) was friend referrals (52.2 percent), according to eMarketer. This makes sense given that 85 percent of small businesses say word-of-mouth referrals are the number one way that new prospects find...
by Yvonne Dutchover | Mar 17, 2015 | Social Media Marketing
Spring cleaning may have deep roots – in some cultures it is associated with the symbolic new year, sweeping out the old and welcoming the new. You probably do some form of this in your home, whether it’s giving your house a scrub down or cleaning out your closets....
by Yvonne Dutchover | Nov 11, 2014 | Business Strategy
I write and edit for a living. As someone who needs to be “creative” on cue, even when I’m tired, sick or feel like my creative tank is running on empty, I keep an inspiration file to help me find my mojo when it is in short supply. Entrepreneurs face a similar...
by Yvonne Dutchover | Oct 1, 2014 | Content Marketing
Some people don’t think they’re “creative,” or that they can’t write. But I believe that the average person can be and do both of those things, especially when they care about the subject they’re communicating about. No matter what you’re writing – an email...
