by Yvonne Dutchover | Aug 3, 2021 | Business Strategy, Customer Success, Sales
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
by Yvonne Dutchover | Jan 21, 2019 | Content Marketing, Email Marketing
What goes into building an email marketing calendar? Each year, our team of professional writers and editors plan an email and social media campaign calendar for OutboundEngine’s 10,000 customers. The content they plan spans across industries from real estate to...
by Yvonne Dutchover | Nov 30, 2017 | Content Marketing
It’s easy for all of us to get too consumed by our own business. We focus on our to-do list, our challenges, and our goals. So it’s natural, when talking to our customers, to want to focus on our own agendas to accomplish these goals. And after finishing a client’s...
by Yvonne Dutchover | Nov 14, 2017 | Business Strategy
Brand, branding, a name brand. If you run your own business, then you’ve heard all of these terms and more. You know you need to “brand” yourself, but what does that mean? How do you go about building your brand? A great definition is this one: “Branding is the art of...
by Yvonne Dutchover | Oct 28, 2015 | Email Marketing
Email. Love it or hate it, we all depend on it. And chances are, it takes up a large chunk of your day. In fact, experts say we spend anywhere from 14 percent to 28 percent (or more) of the average 40-hour workweek taming our inboxes. Email is important, but it...
