by Travis Balinas | Jun 18, 2015 | Content Marketing
Many elements come into play for consumers when choosing to make a transaction. From picking a real estate agent to finding an honest HVAC repairman, we want to feel validated in our decisions. Sure, ads and commercials help give us a starting point for the process,...
by Travis Balinas | Jun 11, 2015 | Mortgage
How well do you stand out from the crowd of loan officers? What are you doing to nurture your professional relationships? Your relationships are an extremely valuable asset, and as you build them you strengthen your brand — one of the most important factors in...
by Travis Balinas | Jun 9, 2015 | Email Marketing
No matter what industry you’re in, your business is growing due largely to referral business from your past clients. Consider these two stats: 85 percent of small businesses say that word-of-mouth referrals are the number one way that new prospects find out about...
by Travis Balinas | Jun 1, 2015 | Content Marketing
Content marketing is an important piece of any business’ marketing strategy. The best way to win over and retain customers is not to inundate them with sales pitches and discount offers; as a population we’re presented with so many of those we’ve learned to tune them...
by Travis Balinas | May 19, 2015 | Insurance
Insurance agents can learn a lot from Uber’s business success and marketing strategies, both the good and the bad. While Uber’s business model is nothing like that of an insurance agent, many aspects of its marketing triumphs and troubles are universally applicable to...
