by Travis Balinas | Sep 18, 2013 | Email Marketing
Email marketing has been around since the early ‘90s, and for years it’s been one of the “must have” components in any successful digital marketing strategy. Email marketing may not be the new “hot” marketing tool, but don’t take its effectiveness for granted....
by Travis Balinas | Sep 17, 2013 | Email Marketing
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
by Travis Balinas | Sep 16, 2013 | Business Strategy, Customer Success, Sales
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
by Travis Balinas | Sep 13, 2013 | Promotional Products
Whether it’s getting a new client or keeping an old one, how do you calculate customer worth? In the world of “best practices” and professional marketers, they call it lifetime value (LTV). Listen up, Promotional Products Distributors, I’m going to walk you...
by Travis Balinas | Sep 9, 2013 | Email Marketing
What’s your email marketing strategy for keeping in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn’t include “at least once a month...
