by Travis Balinas | Nov 8, 2013 | Insurance
Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going...
by Travis Balinas | Nov 5, 2013 | Email Marketing
Email has been around for decades and for a while, the value of email marketing has simply been measured by opens, clicks, and ever-evolving metrics. These are great indicators of a number of things. If your emails aren’t having a high deliverability rate, then...
by Travis Balinas | Nov 4, 2013 | Mortgage
Marketing ideas for mortgage lenders tend to be either overused, too complicated, or just not worth the time or money to do them right. Following suit with a post I wrote last week titled 7 Marketing Ideas for Real Estate Agents, I got off on a tangent for mortgage...
by Travis Balinas | Oct 31, 2013 | Email Marketing
Some tactics used for small business email marketing definitely fall into the category of ‘trick’ rather than ‘treat.’ While you, the email sender, might think that these tactics are a good way to get ahead of the competition or get more leads,...
by Travis Balinas | Oct 30, 2013 | Mortgage, Social Media Marketing
Why is it that using social media for loan officers don’t have enough time in the day? Do they not fully understand the value of it all? Are they filled with questions about how to use social media? Or is there just not enough information out there to help them...
