![Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]](https://www.outboundengine.com/wp-content/uploads/shutterstock_1080766415-1080x675.jpg)
by Travis Balinas | Dec 12, 2019 | Business Strategy, Sales
Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining...
by Travis Balinas | Nov 18, 2019 | Automotive, Business Strategy, Content Marketing, Email Marketing, Social Media Marketing
The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but investing a small fortune on marketing channels that don’t grow your...
by Travis Balinas | Jul 28, 2019 | Email Marketing
If you’re thinking about purchasing an email list, think again! Building a successful email list with long-term value is a quality-over-quantity proposition that takes patience and persistence. Companies using email to nurture leads generate 50 percent more...
by Travis Balinas | Sep 19, 2018 | Business Strategy, Customer Success, Sales
Customer retention should be near and dear to any business owner’s heart—and marketing plan. First of all, it’s 6–7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it’s worth your time to investigate the best way to hold...
by Travis Balinas | Oct 16, 2017 | Mortgage, Social Media Marketing
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following a broker on Twitter or “liking” their Facebook page. Why would we want to opt-in to see more self-promotional spam...
